Drama Target Audience

 Drama Target Audience

Week 2, Blog 4 

Friday, February 7th, 2025

In previous blogs, I have researched the essential characteristics of the drama genre and analyzed/discussed some opening film scenes and credit sequences. It's time to research, analyze, and discuss the genre's target audience. 

Demographics 

• When it comes to age, the target audience is mostly adults 24-45 years old.

• The target audience is both men and women. However, men might feel more interested in a specific type of drama film, like war dramas, but women in romantic dramas. 

• The target audience focuses on middle to upper-class people. 

• Many drama film viewers usually have at least some higher education because these films often require intellectual engagement.

• Usually, urban and suburban residents.

Drama War Film Example

Dunkirk (2017) 

Romantic Drama Film Example 

Pride & Prejudice (2005)

Psychographics 

• Most of its audience are people seeking emotional connection and the development of a character throughout storytelling. 

• The drama genre is also focused mostly on people who are interested in complex themes, social issues, and the morals of a character or group of people. 

• Many individuals also feel connected to or interested in drama films because they inspire them and support the desire for personal growth and empathy for others.

• Many individuals attend film festivals, book clubs, or engage in discussions about societal issues and art.

Specific Interests

• Among the fans of the dramatic films, there is a common admiration towards the art-house films as well as foreign, critically acclaimed films.

• People who enjoy cinematography and it's direction.

• The target audience for drama films also enjoys movies and shows that end up being recognized at award shows such as the Emmy Awards and Oscars.

• Fans seem to like mostly films made by Greta Gerwig, Christopher Nolan, and Wong Kar-wai.

Poor Things (2023)

Black Swan (2010)

Sources 

• Why We Like Drama. (n.d.). Oxford American. https://oxfordamerican.org/magazine/issue-66-fall-2009/why-we-like-drama

• American Participation in Theater. (2019, May 15). Americans for the Arts. https://www.americansforthearts.org/by-program/reports-and-data/legislation-policy/naappd/american-participation-in-theater

• Madariaga, A. (2020, April 25). Neurocinematics: Your Brain on Movies – Arts on the Brain. Scholarblogs.emory.edu. https://scholarblogs.emory.edu/artsbrain/2020/04/25/neurocinematics-your-brain-on-movies/

• Laman, L. (2024, April 19). Did The Oscar Box Office Boost Come Back In 2024? Next Best Picture. https://nextbestpicture.com/did-the-oscar-box-office-boost-come-back-in-2024/

• Brueggemann, T. (2020, March 15). Grim Arthouse Results Led by Acclaimed “Never Rarely Sometimes Always.” IndieWire. https://www.indiewire.com/features/general/box-office-arthouse-collapse-coronavirus-specialized-theaters-1202217881/

Images 

• Paolo. (2023, December 21). Movie Audience Demographics: Insightful Study Data. Gruvi. https://gruvi.tv/post/movie-audience-demographics/

• Kerwin, J. (2020, December 2). Emotional Connection. Excelsior University. https://www.excelsior.edu/article/emotional-connection/

• Ionescu, I. (2018, June 19). Character Development Worksheet: An Essential Writing Tool. Iulian Ionescu. https://iulianionescu.com/blog/character-development-worksheet/